2.6 MILLION RAVERS ENJOY THE WORLD’S FIRST CLOUD-CURATED VIRTUAL RAVE-A-THON
Beyond Wonderland is one of the world’s leading dance music events, with ravers from all over the world flocking to the sunny surrounds of Southern California to dance the night away with their favourite DJs.
With a music lovers all over the world in lockdown, Insomniac and PUSH teamed up to deliver a special event Virtual Rave-A-Thon, featuring over a dozen DJs spinning beats live from their home, in a customised multi-channel stream directly to the living room dancefloors of over a million people.
Streamed live on Twitch and YouTube it was the most watched non-gaming broadcast of the weekend, with over 2.1 million live views on Twitch and over 496,000 live views on YouTube.
The rave-a-thon was curated entirely in-the-cloud, with PUSH aggregating the feeds from dozens of DJs, customising them for each channel, and delivering curated HD outputs directly to the social platforms.
And, in real time, PUSH created over 3,500 social clips of the activation, distributed immediately through the Insomniac and artist channels, driving a steady stream of new viewers to the event.
