BREAKING RECORDS AND SETTING NEW STANDARDS
Electric Daisy Carnival (EDC) is the world’s biggest electronic music festival brand, entertaining thousands of fans at huge, multi-stage events across the globe. This year, in Mexico City, 120,000 fans filled the Autódromo Hermanos Rodriguez. But for EDC and for PUSH, that’s nowhere near enough.
Together, PUSH and EDC built a global digital co-streaming solution that outstripped any other, transforming the experience across the five festival stages into 87 curated live streams, served through the world’s most popular social networks, including, for the first time ever, TikTok.
Over the course of three days our team broke every single EDC audience record, reaching a live audience of 13 million electronic music fans, more than triple the cumulative number of fans that had tuned in over the past three years.
Our innovative technology reduced EDC’s on-the-ground cost by as much as 50% and we helped them make a significant dent in their carbon footprint.
