SHARING THE NOTTING HILL CARNIVAL EXPERIENCE WITH THE WORLD
For the 2017 Notting Hill Carnival PUSH was tasked with simplifying a complex and unique live event, into a syndicated multi-channel live broadcast.
Working with Boiler Room we curated broadcasting schedules from four streamed locations over each day of the carnival and distributed the content using multi-branded video overlays, tailored to each publishers social channel.
Four remote stages were fed into the PUSH console to create alternative programming schedules which were then streamed live to numerous channels in venue locations including Berlin, Tokyo, and Jamaica.
We monitored and controlled each of the streams adjusting to the start and end times of each performance, and changes in the program schedule. All schedule modifications were made in real time and were reflected on all connected streaming affiliates broadcasts.
Individual broadcasts from Boiler Room’s curated schedule were appended as pre and post-roll video to the live Notting Hill Carnival content, with a pre-recorded introductory video and an ending brand/sponsor message.
Streaming publishers had the ability to control the scheduled content they wanted to stream and determine which social platform to broadcast.
Pivotal moments from the two-day event were selected and used for creating a highlights reel as well as Instagram and other social promotional short form content.
Millions of views allowed new audiences to explore, discover and experience this landmark event through multiple brand channels, programming schedules, and social video platforms.