PUSH powered Beatport’s ReConnect 34-hour multi-act live stream, enabling dozens of artists from around the world to perform live to a global audience, from the safety of their homes.
Carl Cox, Bonobo, Pete Tong, Nina Kraviz, Griz, RÜFÜS DU SOL, A-Trak, Nicole Moudaber, Chris Liebing, ANNA, Nora En Pure and many other renowned DJs performed live, in a show of solidarity for the dance music community, raising over $180,000 in donations for the WHO’s COVID-19 Solidarity Response Fund, and the Association for Electronic Music members’ COVID-19 Hardship Fund.
Over 8.5 million dance music fans tuned in from more than 150 countries across Beatport.com and Beatport’s Twitch and social channels, and over 6,200 made a donation to the cause.
Electric Daisy Carnival (EDC) is the world’s biggest electronic music festival brand, entertaining thousands of fans at huge, multi-stage events across the globe. This year, in Mexico City, 120,000 fans filled the Autódromo Hermanos Rodriguez. But for EDC and for PUSH, that’s nowhere near enough.
Together, PUSH and EDC built a global digital co-streaming solution that outstripped any other, transforming the experience across the five festival stages into 87 curated live streams, served through the world’s most popular social networks, including, for the first time ever, TikTok.
Over the course of three days our team broke every single EDC audience record, reaching a live audience of 13 million electronic music fans, more than triple the cumulative number of fans that had tuned in over the past three years.
Our innovative technology reduced EDC’s on-the-ground cost by as much as 50% and we helped them make a significant dent in their carbon footprint.
2.6 MILLION RAVERS ENJOY THE WORLD’S FIRST CLOUD-CURATED VIRTUAL RAVE-A-THON
Beyond Wonderland is one of the world’s leading dance music events, with ravers from all over the world flocking to the sunny surrounds of Southern California to dance the night away with their favourite DJs.
With a music lovers all over the world in lockdown, Insomniac and PUSH teamed up to deliver a special event Virtual Rave-A-Thon, featuring over a dozen DJs spinning beats live from their home, in a customised multi-channel stream directly to the living room dancefloors of over a million people.
Streamed live on Twitch and YouTube it was the most watched non-gaming broadcast of the weekend, with over 2.1 million live views on Twitch and over 496,000 live views on YouTube.
The rave-a-thon was curated entirely in-the-cloud, with PUSH aggregating the feeds from dozens of DJs, customising them for each channel, and delivering curated HD outputs directly to the social platforms.
And, in real time, PUSH created over 3,500 social clips of the activation, distributed immediately through the Insomniac and artist channels, driving a steady stream of new viewers to the event.
HOME DELIVERY OF DEF COMEDY JAM’S HEALING THROUGH LAUGHTER MEGA SHOW
In dark times, the world needed a lift. So, Cedric The Entertainer stepped up and answered the call, bringing back his iconic Def Comedy Jam programme for a special digital episode, featuring over 30 of the world’s favourite comedians.
Airing live on both Twitch and Facebook, Def Comedy Jam Healing Through Laughter, was enjoyed by over 1 million people, raising over $80,000 that went towards buying supplies for the most vulnerable communities currently impacted by COVID-19.
To ensure the comedic connections landed, with multiple performers injecting their talents in and out of the programme live from living rooms across the country, Def Comedy Jam called on PUSH to deliver a remotely operated digital streaming solution.
Using Zoom as our foundation, we built a bespoke tech set-up for the programme, enabling us to switch seamlessly between each participant, adding real-time graphics and customising the stream for each channel.
Our industry-leading production planning processes led to a flawless programme, collated and distributed in the cloud, and produced entirely remotely by our world class team.
PUSH worked with production company FabriQ, enabling them, for the first time, to use a cloud master control room as a centralised operation to distribute all their digital content.
Film crews were located at the 4 separate locations over 8 days of the event, including The Hague, Utrecht, Apeldoorn, and Rotterdam. A skeleton crew of a single PUSH operator was based in The Hague with a remote operator monitoring from London.
PUSH enabled curated programming from four live feeds. Film crews sent a continuous live feed from each separate location directly to a central location at The Hague with the 4 video signals being sent to the PUSH console. Continuous feeds where then split into a total of 100+ programmes and distributed accordingly to various destinations from multiple platforms and social channels to the outdoor screens of participating train stations.
And, adding value to the sporting experience, real-time team management and coaches were presented instantly with the individual match play clips for competitive analysis after a heat had ended.
Gorillaz launched their new album The Now Now with an exclusive performance from The Boiler Room in Tokyo. Recorded live, the set was streamed LIVE across the internet with a strict 24 hours of on-demand shelf life.
Recorded live, the Gorillaz performance was edited ahead of the live stream, which was broadcast across hundreds of countries reaching multiple audiences.
Remote operators set up the project days in advance giving plenty of time for publishers to use PUSH to stream to their selected social channels.
Official band channels and affiliated publishers streamed the content live to numerous YouTube and Facebook social channels drawing in over 1.5 million video views within 24 Hours.
The promotion for the live streamed broadcast saw a limited 24 hours availability before being deleted from all distributions from a single trigger in the PUSH console.
FROM PARIS TO LONDON, CONNECTING THE WORLD OF FASHION
The Adidas Y-3 SPRING/ SUMMER 2019 Paris runway show was powered by PUSH and streamed live to multiple social channels with two distinct scheduled programmes. As the models strolled the catwalk and the great and beautiful watched on, the event was streamed live to world, controlled remotely by our team in London.
From a single live feed, PUSH created two scheduled programme streams. A continuous stream to Youtube which captured the build up to the show, including the superstars in the audience taking their seats, with multiple publishers on Facebook broadcasting live from the very start of the show.
PUSH provided a seamless remote streaming solution with the show filmed and vision mixed on location in Paris, with the livestream controlled and distributed remotely from London.
OPTIMISING AND AMPLIFYING TRUE MUSIC FOR A GLOBAL BRAND
True Music is a Ballantine’s campaign that celebrates artists that do it their way and simply make the music which they truly believe in.
Over the last 5 years Ballantine’s has partnered with Boiler Room, the world biggest broadcaster of new underground music to showcase & spotlight the most credible music scenes & stories from around the world. PUSH has powered each and every one of these broadcasts – delivering over a 10,000 curated live streams.
PUSH maximises audience by curating multiple DJ performances from a single event feed, which is split into individual programmes that can be scheduled and distributed to multiple social channels, pages, and platforms.
A single event feed is streamed to numerous publisher social channels and pages with a continuous uninterrupted stream of the event broadcast on Youtube, Twitch, and VK whilst participating publishers simultaneously stream individual programmes to their respective Facebook or YouTube channels.
Ballantine’s sponsored events stream to all their FB territories as well as affiliated publishers. The number of distributions ranges from 90 – 170 dependent on the global event.
Each event and the relevant programme is appended with a pre-roll video intro and used in combination with our unique timeshifting functionality allows for seamless, professional and pinpoint introductions to their live streams.
Boiler Room and Ballantine’s collaboration results in an average of 2 Million + video views per global event stream. An effective video streaming strategy using unique PUSH functionality and features.
SHARING THE NOTTING HILL CARNIVAL EXPERIENCE WITH THE WORLD
For the 2017 Notting Hill Carnival PUSH was tasked with simplifying a complex and unique live event, into a syndicated multi-channel live broadcast.
Working with Boiler Room we curated broadcasting schedules from four streamed locations over each day of the carnival and distributed the content using multi-branded video overlays, tailored to each publishers social channel.
Four remote stages were fed into the PUSH console to create alternative programming schedules which were then streamed live to numerous channels in venue locations including Berlin, Tokyo, and Jamaica.
We monitored and controlled each of the streams adjusting to the start and end times of each performance, and changes in the program schedule. All schedule modifications were made in real time and were reflected on all connected streaming affiliates broadcasts.
Individual broadcasts from Boiler Room’s curated schedule were appended as pre and post-roll video to the live Notting Hill Carnival content, with a pre-recorded introductory video and an ending brand/sponsor message.
Streaming publishers had the ability to control the scheduled content they wanted to stream and determine which social platform to broadcast.
Pivotal moments from the two-day event were selected and used for creating a highlights reel as well as Instagram and other social promotional short form content.
Millions of views allowed new audiences to explore, discover and experience this landmark event through multiple brand channels, programming schedules, and social video platforms.
We developed a comprehensive social video strategy for Q-dance, delivering a month-long video campaign to drive awareness, engagement and excitement, before delivering live multi-cast streams for the 3-day DEFQON.1 Festival.
The social content campaign kicked off with four weekly live streams to promote the upcoming festival, filmed live at the Q-dance studio.
With a huge audience pre-engaged we delivered the live DEFQON.1 event, curating the multi-stage festival, delivering sets from over 70 DJs, live to 340 distributed outputs from 3 continuous live feeds. Each artist and channel stream was equipped with customised graphics, with automatic lower third graphics appended on all outputs.
To help continually drive audience to the live channels we created real-time short form clips which were used on Twitter & Instagram.
Post-event we powered five days of on-demand streams on all target social pages and channels, taking advantage of the post live event on-demand audience. And, edited footage from the streams was aired on Dutch television two weeks after the festival.
To maintain exclusivity all distributions were removed after five days of broadcast with PUSH giving complete control for allowing for the removal from participating social pages and channels without having to ask for publishers admin privileges.
The live streams delivered over 4 million views across all social distributions. dwarfing the previous years’ results (from traditional liner streaming) which was only 900K .
